[ Tips ] 一分鐘使用導覽
商品編號： 9-619-015 出版日期： 2018/10/15 作者姓名： Thomke, Stefan;Beyersdorfer, Daniela 商品類別： Operations management 商品規格： 28p 再版日期： 地域： 產業： Travel and tourism industry 個案年度： 2017 - 2018
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The case reveals how Booking.com has become the world''s leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing, the leadership team had to challenge conventional assumptions about culture, process, and the management of innovation.
涵蓋領域：
Customer experience;Experimentation;Market research;Operations strategy;Product development;Innovation
相關資料：
Case Teaching Note, (5-620-080), 24p, by Stefan Thomke;Video Short, (7687), 0p, by Stefan Thomke, Daniela Beyersdorfer
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